Todd

Todd Allison is a copywriter based in Melbourne, Australia. He has sold $1,000,000s worth of products and services online. He writes copy for websites, landing pages, emails, and blog posts.

Copywriting Vs Content Writing: Key Insights For Hiring The Right Talent

If you’re a business owner or a marketing head, you’ve probably heard the terms ‘copywriting‘ and ‘content writing’ thrown around interchangeably. However, deciphering the difference between the two is crucial if you want to hire a writer to enhance your online presence. Choosing the right one can significantly impact your brand’s communication strategy and ultimately,

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Email Copywriting Tips, Templates, And Examples For E-Commerce Stores

Email copywriting is an essential ingredient for e-commerce success today. Customer acquisition costs for e-commerce brands rose a whopping 222% from 2014 – 2022, which means you need a cost-effective marketing tool now more than ever. With an average ROI of around $36 for every dollar spent, email marketing can give you fantastic profits from

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What Do Copywriters Do All Day?

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like. Well, obviously there is writing involved. But there’s more to it than that. Research, competitor analysis, admin… these are all essential aspects of being a copywriter. There are different types of copywriters, too.

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Is Copywriting Stressful?

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up for clients to judge. Plus, if you’re freelancing, your income will fluctuate which can cause financial stress. In this article, I’ll list a few tips to manage the everyday stress that comes with

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