Todd

White label copywriting is copy that is written anonymously by one copywriter, then sold by another company as though they had produced it. For example, a marketing agency could outsource copywriting to a white label copywriter, then present the copy to their client as their own work. Why Use White Label Copywriting For Your Marketing […]

A lot of copywriters will tell you that they aren’t great writers; they simply follow proven copywriting frameworks to ensure the psychology of their message is powerful and delivered in an engaging way. Copywriting frameworks can make writing copy faster, easier, and a whole lot less stressful. But which copywriting frameworks work best in 2024?

If you’re a business owner or a marketing head, you’ve probably heard the terms ‘copywriting’ and ‘content writing’ thrown around interchangeably. However, deciphering the difference between the two is crucial if you want to hire a writer to enhance your online presence. Choosing the right one can significantly impact your brand’s communication strategy and ultimately,

Email copywriting is an essential ingredient for e-commerce success today. It’s not the only factor behind success, of course – your e-commerce store also needs a fantastic ad strategy and solid SEO. But those aspects of marketing are more about acquiring customers, whereas email can ensure you make the most of the ones you’ve got.

We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm what we already know or suspect. In other cases, they shed light on a fresh opinion. If you’re looking for words to inspire your copywriting and craft more responsive ads, these quotes from

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like. Well, obviously there is writing involved. But there’s more to it than that. Research, competitor analysis, admin… these are all essential aspects of being a copywriter (remember, a copywriter is different from a

Copywriting is an exciting and challenging profession that requires creativity, wit, and a way with words. As both an SEO copywriter and a direct response copywriter (here’s the difference if you want to know), I often find myself navigating the complexities of language and marketing, while maintaining my sense of humour. In this light-hearted article,

When I tell people that I’m a copywriter, they usually respond with something along the lines of, “Oh, cool. So like, the legal rights to stuff?” Nope. Not that I can blame them. It’s a common misunderstanding. The two words sound the exact same when you say them aloud. In fact, when I meet new

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up for clients to judge. Plus, if you’re a freelance copywriter (as opposed to an in-house one), your income will fluctuate which can cause financial stress. In this article, I’ll list a few tips

If you’re running a business, you’ve probably heard of the importance of good copywriting. Copywriting (not to be confused with content writing) is the art of writing to persuade your audience to take a specific action, whether that’s making a purchase, signing up for a newsletter, or simply engaging with your brand. However, not everyone