Todd

Todd Allison is a copywriter based in Melbourne, Australia. He has sold $1,000,000s worth of products and services online. He writes copy for websites, landing pages, emails, and blog posts.

What Is White Label Copywriting?

White label copywriting is copy that is written anonymously by one copywriter, then sold by another company as though they had produced it. For example, a marketing agency could outsource copywriting to a white label copywriter, then present the copy to their client as their own work. Why Use White Label Copywriting For Your Marketing

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The Only 8 Copywriting Frameworks You Need In 2024 (With Examples)

A lot of copywriters will tell you that they aren’t great writers; they simply follow proven copywriting frameworks to ensure the psychology of their message is powerful and delivered in an engaging way. Copywriting frameworks can make writing copy faster, easier, and a whole lot less stressful. But which copywriting frameworks work best in 2024?

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Copywriting Vs Content Writing: Key Insights For Hiring The Right Talent

If you’re a business owner or a marketing head, you’ve probably heard the terms ‘copywriting’ and ‘content writing’ thrown around interchangeably. However, deciphering the difference between the two is crucial if you want to hire a writer to enhance your online presence. Choosing the right one can significantly impact your brand’s communication strategy and ultimately,

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What Do Copywriters Do All Day?

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like. Well, obviously there is writing involved. But there’s more to it than that. Research, competitor analysis, admin… these are all essential aspects of being a copywriter (remember, a copywriter is different from a

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