Email copywriting is an essential ingredient for e-commerce success today. Customer acquisition costs for e-commerce brands rose a whopping 222% from 2014
In the last marketing email you received, you may have noticed a little nugget of text tucked away at the end after
An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so
Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo
We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm
If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like.
Whether you’re a seasoned eCommerce entrepreneur or just starting your digital journey, understanding the benefits of Search Engine Optimisation (SEO) can be