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Email copywriting is an essential ingredient for e-commerce success today. Customer acquisition costs for e-commerce brands rose a whopping 222% from 2014

In the last marketing email you received, you may have noticed a little nugget of text tucked away at the end after

An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so

Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo

We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like.

Whether you’re a seasoned eCommerce entrepreneur or just starting your digital journey, understanding the benefits of Search Engine Optimisation (SEO) can be

Copywriting is an exciting and challenging profession that requires creativity, wit, and a way with words. As a direct response copywriter, I