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Most people know that if you can get links from other websites to point to your own, you’ll rank higher in search

If you’re a business owner or a marketing head, you’ve probably heard the terms ‘copywriting’ and ‘content writing’ thrown around interchangeably. However,

Email copywriting is an essential ingredient for e-commerce success today. It’s not the only factor behind success, of course – your e-commerce

In the last marketing email you received, you may have noticed a little nugget of text tucked away at the end after

An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so

Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo

We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like.