Todd

Todd Allison is a copywriter based in Melbourne, Australia. He has sold $1,000,000s worth of products and services online. He writes copy for websites, landing pages, emails, and blog posts.

Is Copywriting Stressful?

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up for clients to judge. Plus, if you’re a freelance copywriter (as opposed to an in-house one), your income will fluctuate which can cause financial stress. In this article, I’ll list a few tips […]

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7 Reasons You Should Hire A Copywriter (And 1 Reason You Shouldn’t)

If you’re running a business, you’ve probably heard of the importance of good copywriting. Copywriting (not to be confused with content writing) is the art of writing to persuade your audience to take a specific action, whether that’s making a purchase, signing up for a newsletter, or simply engaging with your brand. However, not everyone

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