Todd

We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm what we already know or suspect. In other cases, they shed light on a fresh opinion. If you’re looking for words to inspire your copywriting and craft more responsive ads, these quotes from […]

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like. Well, obviously there is writing involved. But there’s more to it than that. Research, competitor analysis, admin… these are all essential aspects of being a copywriter (remember, a copywriter is different from a

Copywriting is an exciting and challenging profession that requires creativity, wit, and a way with words. As both an SEO copywriter and a direct response copywriter (here’s the difference if you want to know), I often find myself navigating the complexities of language and marketing, while maintaining my sense of humour. In this light-hearted article,

When I tell people that I’m a copywriter, they usually respond with something along the lines of, “Oh, cool. So like, the legal rights to stuff?” Nope. Not that I can blame them. It’s a common misunderstanding. The two words sound the exact same when you say them aloud. In fact, when I meet new

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up for clients to judge. Plus, if you’re a freelance copywriter (as opposed to an in-house one), your income will fluctuate which can cause financial stress. In this article, I’ll list a few tips

If you’re running a business, you’ve probably heard of the importance of good copywriting. Copywriting (not to be confused with content writing) is the art of writing to persuade your audience to take a specific action, whether that’s making a purchase, signing up for a newsletter, or simply engaging with your brand. However, not everyone

If you’ve landed on this page, chances are you’ve heard people spruik the amazing benefits of direct response copywriting (probably from a direct response copywriter themselves because, let’s face it, those folks like to toot their own horn). So if you want to learn what direct response copywriting is, how it can work wonders for your business,