Todd

When I tell people that I’m a copywriter, they usually respond with something along the lines of, “Oh, cool. So like, the legal rights to stuff?” Nope. Not that I can blame them. It’s a common misunderstanding. The two words sound the exact same when you say them aloud. In fact, when I meet new […]

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up for clients to judge. Plus, if you’re a freelance copywriter (as opposed to an in-house one), your income will fluctuate which can cause financial stress. In this article, I’ll list a few tips

If you’re running a business, you’ve probably heard of the importance of good copywriting. Copywriting (not to be confused with content writing) is the art of writing to persuade your audience to take a specific action, whether that’s making a purchase, signing up for a newsletter, or simply engaging with your brand. However, not everyone

If you’ve landed on this page, chances are you’ve heard people spruik the amazing benefits of direct response copywriting (probably from a direct response copywriter themselves because, let’s face it, those folks like to toot their own horn). So if you want to learn what direct response copywriting is, how it can work wonders for your business,