Lee

Almost every marketing agency and large business needs copywriting. But deciding whether you should hire a copywriter as part of your in-house team, or outsource the work to a freelancer, can be a tough call. Both options come with a range of advantages and disadvantages. Let’s take a closer look at each so you can […]

As a copywriter who works on a lot of sales funnels, I know that squeeze pages (sometimes called opt-in or lead capture pages) are incredibly important. Ensuring your squeeze page performs strongly can lower your cost of acquisition and generate a steady stream of leads and customers for your business. It’s one of the first

Food and copywriting. My passion and my profession combined in one article. I’ve compiled a list of food copywriting examples that’ll turn your taste buds to high alert. 1.    Halo Top Cookie Dough Ice Cream Copy Astonishingly, back in 2017, Halo Top became the best-selling pint of ice cream in American supermarkets, surpassing household names

Most people know that if you can get links from other websites to point to your own, you’ll rank higher in search engine results. But what about links that go from your website to someone else’s? Is there a specific number of outbound links you should include in each blog post or article you write?

In the last marketing email you received, you may have noticed a little nugget of text tucked away at the end after the sign-off, separated from the main message. It’s called the Postscript, or the P.S. for short. The P.S. is useful in email marketing and email copywriting because so many readers skim emails or

An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so desperate to “close” that they can’t help but continue reading. For example, within the copy, you might start a story but stop halfway through it, ask a question but not immediately answer it,

Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo account just yet. These quick tips will boost your open rates faster than Mark McGowan’s COVID response boosted his popularity (that’s a lot, for any non-Australians out there). Just Quickly… Why Are Email

Whether you’re a seasoned eCommerce entrepreneur or just starting your digital journey, understanding the benefits of Search Engine Optimisation (SEO) can be a game-changer for your online store. The truth is that far too many eCommerce stores rely on paid advertising or eCommerce email marketing to sell their products. While PPC ads and email marketing

Writing copy for your small business can be a pain. Whether it’s your website, emails, direct mail or social media posts, you might not know what to write or where to start. So if you’re searching for some helpful tips to power past writer’s block, you’ve come to the right place. I’m going to outline

Copywriting has been an in-demand skill for hundreds of years. That’s because carefully-written words have the power to breathe life into brands, compel consumers to take action, and drive business success. But the recent advancement of Artificial Intelligence has many people in the industry (including copywriters like myself), questioning whether copywriting is still in high