Lee

When it comes to optimising your blog posts for search engine optimisation (SEO), internal linking plays a crucial role. Not including enough internal links is one of the worst mistakes you can make in SEO. Internal links are not only beneficial for enhancing the user experience, but they also have a significant impact on your […]

As a copywriter, I’ve seen firsthand the power of words. They can be the difference between a wildly successful campaign and a total flop. Good copywriting can drive sales, build brand loyalty, and even create a movement. Bad copywriting, on the other hand, can sink sales faster than the Titanic. So what makes copy bad?

I wasn’t always an expert SEO copywriter. When I first started out I made a LOT of mistakes. But the more I practised and saw what works and what doesn’t, the better I got at pleasing both people and search engine algorithms with my writing. SEO copywriting is crucial if you want to rank high

Copywriting and SEO copywriting are two closely related disciplines. In fact, they’re so closely related many people confuse the two. While both copywriting and SEO copywriting share many similarities, the primary objective is different for each. Copywriting focuses on crafting a compelling message that motivates the target audience to take a specific action, such as

If you’re a direct response copywriter, you probably started your career by studying work from the industry greats. David Ogilvy, Gary Halbert, Eugene Schwartz, John Carlton, Gary Bencivenga… the list goes on. All of these copywriters are true icons and their work is well worth studying. But besides all being genius marketers, these copywriters have