Lee

You’ve probably heard it a thousand times: people don’t buy with logic, they buy with emotion. And one of the best ways to tap into that emotion is through storytelling. Good stories make customers care about your brand. That’s why every marketer needs to know how to tell them. When it’s done well, it can […]

Every single timeless marketing principle in today’s world, from the hooks in user-generated content videos to the copy in your email sequences, all have roots in direct-response copywriting. If you’re new to the concept, here’s what direct-response copywriting really means. It’s all about writing copy that gets people to take action right now, whether that’s

A portfolio is one of those things every copywriter knows they should have… but many don’t. Whether you’re brand new without samples or experienced but never pulled your work together, the result of not having a portfolio is the same: missed opportunities. Clients can’t hire what they can’t see. The good news? Building a portfolio

If you’re a Melbourne business owner looking to hire a copywriter, who should you choose? Someone local or someone overseas? Being a Melbourne-based copywriter myself, I’m a bit biased. I believe there are plenty of advantages to going local – and I’m going to outline them all for you. 1.      We Speak The ‘Australian’ Language

You’ve done topic and keyword research for a blog post. You have a clear idea of what to write about. But there’s one problem… you’re not sure what format you should follow. If that’s the case, don’t stress or put your foot through your screen just yet. As a blog writer who has written more

Writing blog posts takes time and effort. You can hire a blog writer to produce the content for you, but that costs money. If you’d rather do it yourself, you need a solid framework to publish blog posts that engage readers, instead of putting them to sleep. I’ve got a 6-step blog writing framework you

Almost every marketing agency and large business needs copywriting. But deciding whether you should hire a copywriter as part of your in-house team, or outsource the work to a freelancer, can be a tough call. Both options come with a range of advantages and disadvantages. Let’s take a closer look at each so you can

As a copywriter who works on a lot of sales funnels, I know that squeeze pages (sometimes called opt-in or lead capture pages) are incredibly important. Ensuring your squeeze page performs strongly can lower your cost of acquisition and generate a steady stream of leads and customers for your business. It’s one of the first

Food and copywriting. My passion and my profession combined in one article. I’ve compiled a list of food copywriting examples that’ll turn your taste buds to high alert. 1.    Halo Top Cookie Dough Ice Cream Copy Astonishingly, back in 2017, Halo Top became the best-selling pint of ice cream in American supermarkets, surpassing household names

Most people know that if you can get links from other websites to point to your own, you’ll rank higher in search engine results. But what about links that go from your website to someone else’s? Is there a specific number of outbound links you should include in each blog post or article you write?