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When it comes to optimising your blog posts for search engine optimisation (SEO), internal linking plays a crucial role. Not including enough

When I tell people that I’m a copywriter, they usually respond with something along the lines of, “Oh, cool. So like, the

Like any job, copywriting can be stressful. You face tight deadlines, pressure to deliver high-converting copy, and put your creative work up

As a copywriter, I’ve seen firsthand the power of words. They can be the difference between a wildly successful campaign and a

I wasn’t always an expert SEO copywriter. When I first started out I made a LOT of mistakes. But the more I

If you’re running a business, you’ve probably heard of the importance of good copywriting. Copywriting (not to be confused with content writing)

Copywriting and SEO copywriting are two closely related disciplines. In fact, they’re so closely related many people confuse the two. While both

If you’ve landed on this page, chances are you’ve heard people spruik the amazing benefits of direct response copywriting (probably from a direct