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An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so

Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo

We all love a good quote. Quotes encourage us, inspire us, entertain us, and make us think. In some cases, they affirm

If you know a copywriter, or you’re considering becoming one, you may be wondering what a “day in the life” looks like.

Whether you’re a seasoned eCommerce entrepreneur or just starting your digital journey, understanding the benefits of Search Engine Optimisation (SEO) can be

Copywriting is an exciting and challenging profession that requires creativity, wit, and a way with words. As both an SEO copywriter and

Writing copy for your small business can be a pain. Whether it’s your website, emails, direct mail or social media posts, you

Copywriting has been an in-demand skill for hundreds of years. That’s because carefully-written words have the power to breathe life into brands,