Lee

In the last marketing email you received, you may have noticed a little nugget of text tucked away at the end after the sign-off, separated from the main message. It’s called the Postscript, or the P.S. for short. The P.S. is useful in email marketing and email copywriting because so many readers skim emails or […]

An open loop is a copywriting technique that builds intrigue. The idea is to “open” a loop the person reading is so desperate to “close” that they can’t help but continue reading. For example, within the copy, you might start a story but stop halfway through it, ask a question but not immediately answer it,

Are your open rates lower than a lying politician’s approval rating? Chances are your subject lines suck! But don’t delete your Mailchimp/ActiveCampaign/Keap/Klaviyo account just yet. These quick tips will boost your open rates faster than Mark McGowan’s COVID response boosted his popularity (that’s a lot, for any non-Australians out there). Just Quickly… Why Are Email

Whether you’re a seasoned eCommerce entrepreneur or just starting your digital journey, understanding the benefits of Search Engine Optimisation (SEO) can be a game-changer for your online store. The truth is that far too many eCommerce stores rely on paid advertising or eCommerce email marketing to sell their products. While PPC ads and email marketing

Writing copy for your small business can be a pain. Whether it’s your website, emails, direct mail or social media posts, you might not know what to write or where to start. So if you’re searching for some helpful tips to power past writer’s block, you’ve come to the right place. I’m going to outline

Copywriting has been an in-demand skill for hundreds of years. That’s because carefully-written words have the power to breathe life into brands, compel consumers to take action, and drive business success. But the recent advancement of Artificial Intelligence has many people in the industry (including copywriters like myself), questioning whether copywriting is still in high

When it comes to optimising your blog posts for search engine optimisation (SEO), internal linking plays a crucial role. Not including enough internal links is one of the worst mistakes you can make in SEO. Internal links are not only beneficial for enhancing the user experience, but they also have a significant impact on your

As a copywriter, I’ve seen firsthand the power of words. They can be the difference between a wildly successful campaign and a total flop. Good copywriting can drive sales, build brand loyalty, and even create a movement. Bad copywriting, on the other hand, can sink sales faster than the Titanic. So what makes copy bad?

I wasn’t always an expert SEO copywriter. When I first started out I made a LOT of mistakes. But the more I practised and saw what works and what doesn’t, the better I got at pleasing both people and search engine algorithms with my writing. SEO copywriting is crucial if you want to rank high

Copywriting and SEO copywriting are two closely related disciplines. In fact, they’re so closely related many people confuse the two. While both copywriting and SEO copywriting share many similarities, the primary objective is different for each. Copywriting focuses on crafting a compelling message that motivates the target audience to take a specific action, such as