Todd

Good copy is the difference between browsers and buyers. It’s what transforms someone scrolling through products into someone adding items to their cart and actually completing checkout. Ecommerce copywriting isn’t just SEO filler text you slap onto product pages. It’s salesmanship in print where every single word appears with the purpose to solve concerns and […]

Have you ever bought something that felt like a natural choice rather than a sales pitch? That’s soft sell copywriting at work. Instead of pushy tactics that turn people away, this gentle approach helps customers make decisions they feel good about. In this guide, we’ll explore what soft sell copywriting is, why it works so

If you’re running ads on Meta or TikTok, you’ve probably noticed something: the ads that perform best don’t look like ads at all. They look like real customers – maybe someone in their kitchen, their car, or their living room – genuinely sharing why they love a product. That’s UGC, or user-generated content, and it’s

If you are thinking about becoming a copywriter in Australia, you’ve made a great choice. Copywriting is one of those special jobs that lets you use your creativity while also being smart about business. Plus, there are lots of companies looking for good copywriters right now. You can work from anywhere and help all kinds

All businesses have one problem in common – finding new customers. It doesn’t matter if you’re a dentist, builder, or an e-commerce store… you’re probably wondering where your next high-paying customer will come from. There are two parts to the sales equation: the first is getting enough people who know about your business; the second

If you’re like me, you believe the best way to understand a topic is to look at real-world examples. I’ve compiled 8 direct response copywriting examples that’ll help you understand how direct response copy works and how you can use it to generate more sales for your business. 1. Sign Up To Email Newsletter, The

White label copywriting is copy that is written anonymously by one copywriter, then sold by another company as though they had produced it. For example, a marketing agency could outsource copywriting to a white label copywriter, then present the copy to their client as their own work. Why Use White Label Copywriting For Your Marketing

A lot of copywriters will tell you that they aren’t great writers; they simply follow proven copywriting frameworks to ensure the psychology of their message is powerful and delivered in an engaging way. Copywriting frameworks can make writing copy faster, easier, and a whole lot less stressful. But which copywriting frameworks work best in 2024?

If you’re a business owner or a marketing head, you’ve probably heard the terms ‘copywriting’ and ‘content writing’ thrown around interchangeably. However, deciphering the difference between the two is crucial if you want to hire a writer to enhance your online presence. Choosing the right one can significantly impact your brand’s communication strategy and ultimately,

Email copywriting is an essential ingredient for e-commerce success today. It’s not the only factor behind success, of course – your e-commerce store also needs a fantastic ad strategy and solid SEO. But those aspects of marketing are more about acquiring customers, whereas email can ensure you make the most of the ones you’ve got.