If you’re a Melbourne business owner looking to hire a copywriter, who should you choose? Someone local or someone overseas? Being a Melbourne-based copywriter myself, I’m a bit biased. I believe there are plenty of advantages to going local – and I’m going to outline them all for you.
1. We Speak The ‘Australian’ Language
Most overseas writers don’t get how us Aussies speak. A local copywriter will understand the casual yet professional tone that resonates with local audiences. From knowing how to work in a bit of Australian humour to using slang in a way that feels natural, a local writer can speak directly to your customers, helping you build trust and connection.
2. We’re On The Same Time Zone
When working with an overseas copywriter, you can easily run into communication delays due to time zone differences. But with a Melbourne-based copywriter, you’re in sync. No more waiting hours for a response or trying to arrange midnight meetings. Working in the same time zone means faster turnaround times, smoother collaboration, and real-time feedback. Plus, if you prefer meeting face-to-face to a Zoom call, a Melbourne copywriter lives close enough to catch up for coffee (although I’m more of a tea drinker myself).
3. We Understand The Melbourne Market
Melbourne is different. From the bustling coffee culture in Carlton to the hip creative scene in Fitzroy, every suburb has its own vibe. A local copywriter doesn’t just write words – they understand what day-to-day life is like in Melbourne. And that’s critical when you’re trying to speak directly to your audience. Your copy will feel more relatable if it’s written by a local, which builds trust and creates a stronger connection with your customers.
4. We Can Navigate Local Competitors
When you’re running a business in Melbourne, it’s not just about selling a product or service – it’s about standing out in a competitive market. A Melbourne copywriter has their finger on the pulse of local competitors. They know what’s trending, what’s working, and what isn’t. This means they can craft copy that not only positions you as the go-to option… but also differentiates you from the sea of competitors trying to capture the same audience.
5. You’re Supporting Local Talent
Let’s not forget the community aspect. Hiring a Melbourne copywriter means you’re supporting local talent and keeping your marketing dollars within the local economy. It’s a win-win – you get high-quality, locally relevant content, and you’re contributing to Melbourne’s vibrant business scene. Plus, you’re building relationships right in your own backyard, which could lead to some great collaborations down the track.
Need A Melbourne Copywriter? We Can Help…
Looking for a copywriter based in Melbourne (or Australia)? The Copy Brothers can help. We know how to craft copy that resonates with local audiences and makes your business stand out. And if you’re not in Melbourne? No stress – we work with clients from all over the world (hooray for the internet). Whether you need SEO copywriting, sales funnels, or direct response copy that turns readers into buyers, contact us today and get in touch for a chat.